The Amritsar Administration announced that the location of Heritage Street, which leads to the holy shrine of Golden Temple, can be utilised for film shoots, free of cost. Film-makers will be offered all facilities with negligible formalities. Recently Yamla Pagla Deewana 3 was shot around the Heritage Street without any charges.
However, the Shiromani Gurdwara Parbandhak Committee of Sri Harmandir Sahib (Golden Temple) has banned movie shoots in the Golden Temple complex since March 2016.
To woo the film-makers, the State Tourism Department held a meeting with some producers, who were inclined to shoot in Amritsar, especially near the Golden Temple, but were hesitant due to “official permission” hustles.
Kamaldeep Singh Sangha, Deputy Commissioner, Amritsar who is also Project Director of Heritage Street, said, “We convinced them that Punjab is a peaceful state and they should come over to shoot for their films. It is an irony that despite having good air, rail and road connectivity between Amritsar-Chandigarh-Mumbai, the tourism industry in Amritsar could not prosper. To increase tourism by way of promoting Amritsar, Heritage Street is the first step.”